• Home
  • Your Author
  • Reviews
  • Resources
    • Glossary
    • Guides
    • SEO
    • Tips
  • Contact
My #1 Recommendation
Earn Cash In CollegeEarn Cash In College
Earn Cash In CollegeEarn Cash In College
  • Home
  • Your Author
  • Reviews
  • Resources
    • Glossary
    • Guides
    • SEO
    • Tips
  • Contact

Outsource Content Writing: Content Your Website Needs

June 4, 2018 Posted by Dev SEO, Tips 8 Comments

One of the most common questions I get when teaching students how to build an online business is if it is okay to outsource content writing. The reasons (re: excuses) are endless. From “I’m not a good writer” all the way to “I don’t have time”, I’ve heard them all. Frankly, if you are of the “I don’t have time” variety, this may not be the business for you.

I digress.

Today I want to touch on common ways that I see people outsourcing their website’s content, the pros, the cons and how I generally feel about.

Why People Outsource Content Writing

Outsource Content Writing: Content Your Website NeedsListen, I get it. The appeal of having a “professional” writer do the heavy lifting sounds very appealing. One of the hardest parts of building a successful online business through affiliate marketing is the content creation.

With that, any shortcuts to make the content creation process easier become very desirable.

Another common reason I hear is that people would rather focus on the other aspects of internet marketing for their website. They would rather put the content creation on autopilot and go do PPC, Social Media marketing, offline strategies, etc.

Don’t get me wrong – you should absolutely put effort into those areas as well.

However, what I am teaching you here at Earn Cash in College is how to build an online business around a subject matter that you are passionate about.

So if you’re already struggling with your content creation, maybe you should reconsider your subject matter. I wrote a guide to help you choose your niche. Check it out, let me know if you have any questions.

Ultimately there are dozens of possible reasons (again, excuses) to lean toward outsourcing your website’s content – but I can tell you right now. 99.99% of those excuses suck. I promise.

The Content Your Website Needs: Yours

Outsourcing your content through third parties generally results in your content request being put into a queue of requests and being picked up by the next available writer. These writers don’t know your website. They don’t know you. They don’t speak like you.

Even if you leave the most detailed request ever, a freelance writer will hardly ever be able fully replicate the tone you speak and write with.

A huge part of being successful in online marketing lies in building trust with your audience. You will find it very difficult to accomplish that goal if your style of writing seems to change with every post you publish.

Why Content Is The Most Important Thing On Your Website (I don’t agree with #2, but otherwise a great read)

Is It Really Worth It?

Outsource Content Writing: Content Your Website Needs

I assume that’s supposed to be a wallet going into the trash…

Paying to have your content written for you will vary in cost. Generally, the higher the quality of writer and the higher the word count, the more a piece of content will cost. You could spend anywhere from $10 to hundreds depending on what you buy.

Now, if you’re a regular reader of this website, then you are likely within my target audience: college students looking to build a successful online business or trying to escape the shackles of minimum wage, paycheck-to-paycheck living.

If that is you, I can almost guarantee that buying your content is not worth it. All you are doing is increasing your overhead costs to add more fluff to your website.

If you bought 1 $30 article per month, that adds up to $360/year just for 12 posts that may or may not generate you any traffic.

$360 could get you a full year, Premium Membership to Wealthy Affiliate University – a full fledged affiliate marketing school, host, service and more. That membership will present you with so much more value than those 12 posts ever could.

If you’re interested in learning more about Wealthy Affiliate, or signing up for a free starter account:

Read My Review Here

CREATE YOUR FREE STARTER ACCOUNT TODAY!

What You Lose By Outsourcing

In addition to everything I just listed, there is one major reason why I tell people to never outsource their content, especially if they are just getting started:

You won’t learn nearly as much.

Not only are you wasting money and shortchanging yourself on the ROI, you’re shortchanging yourself in what you could be learning.

I get it, maybe you really do suck at writing.

That’s fine.

As I’m sure you’ve gathered by now, I’m no Shakespeare. However, with every piece of content you write, your quality of writing improves. Whether by a little or a lot, practice does make perfect.

By writing your own content you will:

  • Improve the quality of your writing
  • Develop your “tone” that resonates better with your audience
  • Build a stronger relationship with your audience and with your website in general
  • Create a sense of pride as your portfolio of work grows
  • Learn new, creative ways to optimize your content
  • And much more

Wrapping It Up

At the end of the day the decision is yours. While I hope my post got through to you and you understand the positive impact writing your own content holds for you, if you decide to outsource your content – I understand. I really do. The appeal is very strong. However, I urge you to consider what I’ve discussed with you here today and consider if it is really worth it.

Have you ever outsourced your content? How did it go? Do you have questions, comments or concerns about anything talked about in this post? Leave me a message in the comments section below and I’ll get back to you ASAP.

As always, thanks for reading.

– Dev

8 Comments
Share
1

About Dev

Dev has been working in the online marketing industry for close to a decade. He originally learned SEO through Wealthy Affiliate while in college to earn extra income instead of getting a part time job and started working in the PPC industry right after graduation. After about 6 months he began working as an SEO Specialist. He remained in this position for 3 years before becoming a Project Lead at the same company.

    You also might be interested in

    Internal Linking for SEO: A Quick Guide

    Internal Linking for SEO: A Quick Guide

    Apr 16, 2018

    There are many ways to optimize your website and make[...]

    Can YOU Really Make Money Online?

    Can YOU Really Make Money Online?

    Apr 11, 2018

    We’ve all seen the trash littering the internet with “4[...]

    how to install google analytics wordpress

    How To Set Up Google Analytics On WordPress

    May 3, 2018

    Google Analytics (GA) is one of, if not the most[...]

    8 Comments

    Leave your reply.
    • Linda Rose
      · Reply

      June 4, 2018 at 5:40 PM

      Thank you for sharing your opinion on outsourcing content. I have thought about this option, but always come back to writing my own. I totally agree with your thoughts on this topic. I absolutely learn much more by writing my own content. As I begin to write, questions come up in my mind – how to do I say this so others understand – is there more information I don’t have on a topic – and this all leads to more research and learning. I love what you said about outsourcing to different writers can bring an inconsistency to the personality of your content and who you are. Since I’m really passionate about what I’m sharing with others, I believe my ability to express that passion through my writing is uniquely mine. What you’re teaching others in this post makes absolute sense! Great teaching! Great sharing!

      Regarding Wealthy Affiliate, I encourage your readers to check this out. I have been a member of Wealthy Affiliate for over a year, and I have gained an amazing amount of knowledge and increased my skills 100 fold since I have been part of this community. The interaction with people who truly care about my success has been so encouraging. I highly recommend it!

      Linda

      • Dev
        · Reply

        Author
        June 4, 2018 at 5:53 PM

        Hi Linda,

        Thank you very much for the kind words. I am very happy to hear that not only do you agree with the message, but that you’ve also found success at Wealthy Affiliate. It truly is an outstanding resource and community for any internet marketer. I look forward to hearing more about your success in affiliate marketing and at Wealthy Affiliate. Thank you again for the comment!

    • Norman Richards
      · Reply

      June 5, 2018 at 2:27 AM

      Hello and thanks so much for sharing an awesome post that is well laid out very detailed and informative that will help your readers or those that are thinking on this level. As for me, I do my own writing It is not perfect and I go back at times and make the corrections but I am getting there. Thanks again for the insight.

      • Dev
        · Reply

        Author
        June 5, 2018 at 7:23 AM

        Hi Norman,
        I’m glad you found the post helpful! I’m very happy to hear that you ar writing your own content and seeing your improvement over time. Thanks for the comment!
        – Dev

    • Ralph Martin
      · Reply

      June 5, 2018 at 5:35 PM

      I have also looked into outsourcing some of my content, and thankfully, I couldn’t find a writter that would meet my expectations. So, I decided to stick with my own writting. I agree with you that it is the best thing to do. Regarding Wealthy Affiliate, I have been a member with them for quite some time now and simply love it. I learn new marketing strategies each and every day.

      • Dev
        · Reply

        Author
        June 6, 2018 at 7:15 AM

        Hi Ralph, your experience in finding a suitable unfortunately is not unique. More often than not the folks that write that articles do not speak your language natively, resulting in the content coming across choppy and awkward. Thanks for the comment!

    • Diana
      · Reply

      June 8, 2018 at 1:47 PM

      Hey Dev,

      I totally agree with you. I’m not at all a fan of outsourcing your content creation. I’ve read several blogs where some posts sound a little off… it’s most likely because they outsourced their content creation.

      It’s very off-putting because reading a blog is all about connecting with the author on a personal level. If I can’t relate to the content or its creator, I won’t stick around.

      Let’s not forget that you also get what you pay for. Hiring someone to create a blog post for $5 is going to give you $5 worth of content.

      I prefer to write my own content because like you said… aren’t we supposed to be writing about something we’re passionate about?

      • Dev
        · Reply

        Author
        September 6, 2018 at 9:53 AM

        So right Diana! While most things a re”you get what you pay for”, often times when you outsource your content you end up getting less than you pay for in terms of quality. Thanks for the comment!

    Leave a Reply

    Your email is safe with us.
    Cancel Reply

    Recommended Products


    Grade: A+
    Read Full Review


    Grade: A
    Read Full Review

    Browse Categories

    Most Active Posts

    • What Is Wealthy Affiliate? By Dev on February 19, 2018 32
    • How To Make Money On Fiverr By Dev on April 4, 2018 14
    • Is Affilorama A Scam? An In-Depth Review By Dev on March 30, 2018 14

    © 2022 · EarnCashInCollege.com

    • Home
    • Privacy Policy
    • Affiliate & Earnings Disclosure