One of the biggest buzz words I hear floating around today is SEO. It’s become so popular that it’s now a well paid career! I’m going to teach you 6 WordPress SEO tips that will get your website ranking in searches.
Ah, what a funny idea… If only getting ranked was as easy as pushing a button.
While some plug-ins will help your on-site SEO, there’s a method to writing search engine friendly content.
In this post, you will learn:
- How to Write Optimized Titles, Metas and URLs
- How to Correctly Structure Your Permalinks
- How to Use Images to Boost Organic Rankings
- One Writing Tip that Will Change How You Think About Keywords
- The Only WordPress SEO Plug-In You’ll Ever Need
How Images Can Multiply Traffic
Images are great to include for a number of reasons. Not only do they give your reader’s eyes a break from your text, images also help support your content. Using relevant images will help your reader make a better emotional connection to your content.
This post isn’t about how your readers feel, though. This post is about how your posts make search engines feel.
The 3 best SEO tips I can give you to maximize your traffic with your images are:
Use relevant, quality photos in your posts
Using images to support your content will help people understand your point and they are nice to look at.
Which website post would you rather read: The wall of text, or the post with nice images and diagrams to help further explain the main ideas?
Check Out MorgueFile.com for free images to use in your posts.
Make the “ALT” text your keyword
The ALT text of an image is how that image gets found in search. By making your keyword your alt text, you can also be found for relevant image searches!
Post Your Photos on Pinterest
Recently Pinterest was deemed the fastest growing Social Media network. Growing even faster than FaceBook did, you can see where I’m going with this..
If you have all of these great photos that you’re adding to your posts and pages, shouldn’t you leverage them the best you can?
Post all of your posts images to Pinterest. Add a short blurb about the post that the picture links to and a #yourwebsitenamehere at the end of the blurb.
Each time your photo gets shared or “repinned” somebody else now has your website link on their page.
Starting to see the importance of good images?
What’s a Permalink Anyway?
A “permalink” is nothing more than a long word for your links. Your website’s URLs are it’s “permalinks”.
Believe it or not these play a decent role in your websites SEO. While they won’t make or break you over the quality of your content, they will help.
This is is easiest of the tips for you to complete. Simply change your permalinks (Settings -> Permalinks in WordPress Sidebar) to /%postname%/ or click the 5th option down. Either one of these are preferred.
Using Keywords the Right Way
Keyword density. Many people say your posts should have a 2-4% of your post. This means that if you have a 450 word post and you have a 3 word keyword, your keyword will be said 6 times throughout your post.
This is not what you should be doing. Google does not like people who stuff their posts with a keyword.
Your EXACT keyword should only be in 4 places:
1. Post title
3. First paragraph of copy
4. Meta description
The most important thing is quality. Make your point (keyword) known early in the first paragraph and make the rest of your post genuinely helpful content.
Don’t worry about using your keyword anymore after that. If your post is truly about your keyword, you’ll get found.
Just remember to write naturally. You can learn more about keyword research here.
Writing SEO Titles that Make People Click
Your title and your meta description should work together to spark curiosity in the reader.
One tip I’ve always liked is to make a list with your title’s. People and search engines both love lists.
Here are some examples of strong SEO titles:
“# Reasons Why You Should ____”
“# Ways to Improve Your ____”
“Top # Reasons Why You _____”
“How to Get ____ in # Days!”
Get the idea? You always want to connect with your reader within the title. Tell them what they are going to gain in a short, powerful sentence.
I also like to add a “| sitename” at the end. If you noticed, this posts SEO title is “Simple WordPress SEO Tips to Get Ranked | EarnCashInCollege”.
Adding the name of your site at the end helps build recognition with people. If they see the name of your site over and over, eventually it will stick and they will click your links.
Please feel free to leave any good SEO title ideas in the comment field below. This is a place of sharing, let’s all help one another!
Meta Descriptions That Spark Curiosity
Your keyword should be in your meta description, but it doesn’t have to be at the very beginning. You want to either show authority or controversy with your meta descriptions.
For example, my guitar website meta’s often mention I’ve been teaching guitar professionally for several years. You want to be critical and unbiased in your posts and your metas should reflect this.
Some people like to be controversial to provoke with their metas. I’ve had some decent results from this, but it’s not really the style I like to go with.
The Only WordPress SEO Plug-In You’ll Need (And it’s FREE)
My favorite WordPress plug in for SEO is “Yoast SEO for WordPress”. It is a completely free plug-in so I recommend giving it a try.
This plug in will let you know if you are using a new keyword, the overall SEO strength of each of your pages and posts and more.
My favorite aspect of this plug in is how easy it makes optimizing your pages and posts.
Simply enter your SEO title, meta description & keyword in the fields Yoast adds to each post and it well guide you to editing for a fully optimized post.
Learn more about Yoast’s SEO plug-in here, or simply search for it on WordPress.
Fully Optimize Your Website for MAXIMUM Traffic!
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You’ll gain access to thousands of training resources to get you ranked on the first page in no time!
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I hope you found these WordPress SEO tips helpful. If I didn’t explain something well enough or if you just have a question or comment, please leave it in the comment box below. I’ll be sure to answer your question within 24 hours, usually much sooner.
Thanks for reading and good luck!